You're planning a trip with friends. What do you do?
- Send a group email: "Hey Y'ALL! What do y'all want to do this year? Let's do something fun like last year! OH YEAH! OMG OMG OMG"
- Take suggestions.
- Decide as a group where to go this year.
If you prefer a different destination, you give your input.
What happens when you vote for the spot?
BAM: Everyone likes/is-committed-to the destination; everyone goes; everyone has a fun time with everybody else.
- One, united, common, agreed-upon decision.
Everything out in the open.
It's how Google decides company decisions. It's how McKinsey does it.
Everyone has a say.
What traditionally happens in companies?
- Executives decide on X.
- Executives drag along everybody else to X. (It's akin to a few friends deciding on a vacation spot for the entire group before getting any input, reserving tickets, charging airfare, and expecting everyone to come along merrily.)
- People become angry; politics arise; morale drops.
Because Billy Bob secretly prefers a different destination based on his front-line experiences dealing with his customers, he's not fully-committed to the executives strategies -- so his productivity drops.
You lose your ability to serve your customers to your company's fullest potential.
Another competitor, united among its peeps, comes along, takes your market share, and puts you into mediocrity.
YOU LOSE OH NO
Making important company decisions?