- You shop for cereal.
- "I can't find! I can't find! OH NOES! OH NOES!"
- You finally find cereal in a new aisle.
That shiznit has happened 9757964439845281 times in your life.
"WHY OH WHY DO THEY HAVE TO MOVE THINGS AROUND ALL THE TIME?", you ask yourself.
But get this:
- Top supermarkets/retail chains (Walmart, Target, Costco, Whole Foods, etc.) will continually move their items around-and-around-and-around for the rest of your life.
Why do they do it?
The more time you spend looking for your cereal, the more the stores expose you to new items that you haven't seen.
That means, the stores pitch you on more items; the more pitches, the more sales.
- HEY WHERES CEREAL?
- OH, NEW MINT OREOS SON
Retail shoppers traditionally shop for the same items; by moving things around, the retailers start marketing a freakish-plethora of new items to shoppers while shoppers look for their target items, resulting in more sales (and happier buyers).
Likewise, if buyers buy from you without seeing your new SPANKIN SUPER FRESH widgets, try placing your new wares in between them and their usual purchases.
For instance, on your invoice form, where buyers typically fill-and-send without you pitching anything:
- List a some optional add-ons to their purchases.
- Let them accessorize their purchases further.
- Give them choices to buy monthly specials.
- Etc. Etc. Etc.
You'll increase sales by providing more value to your buyers.