Scenario: You've been up all night trying to memorize your sales presentation. You walk into the presentation, with zero sleep, and then it hits: your brain goes blah. You're able to explain certain parts, but you forget the most important points in your presentation. What should you have done? Sleep!
When you sleep, you improve your memory.
Psychology Professor Howard Nusbaum studied the effects on how students retained information. Using hard-to-decipher words, he tested how much info students retained using two scenarios:
[Students] were tested first at 9 in the morning and then tested again at 9 that night. This group remembered only remembered 31 percent of the words in the test at the end of the day. Yet after a night of sleep, their scores climbed up again: the following morning, the same students remembered 40 percent of the words.
Have that sales presentation soon?
Get some great sleep to have a kick-ass memory.
Posted on August 25
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