Where to Lead Your Company

If John, Sue, Craig, and 99894875658649 other peeps did XYZ, would doing XYZ help you too? Not too much: At best, doing XYZ just evens the playing field.

How to Rock

Instead, rocking the competition takes doing something the masses are:

• too scared to do
• too ignorant to care
• too complex to understand

The Richest Paths

The richest companies/folks take constant detours down their lonely paths.

• Warren Buffet buys stocks the masses are overlooking.
• Garbage companies get rich because most want rosier surroundings.
• Salespeople get rich because most other peeps hate daily rejections.

Greatest value lies where nobody's looking. Challenge your company.

Do something different. Discover hidden jewels.

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