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  <body>&lt;p&gt;&lt;strong&gt;Scenario:&lt;/strong&gt;&lt;em&gt; "Dude, it's going to take so much blood, sweat, tears, and a zillion hours of work to build a million-dollar business. Ahh!" &lt;/em&gt; You take two people from different socio-economic backgrounds:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt; &lt;strong&gt;Poor kid Pappy &lt;/strong&gt;who works his butt off feeding his family.&lt;/li&gt;
&lt;li&gt; &lt;strong&gt;Rich dude Richie&lt;/strong&gt; rolling with silver-spoons from his rich dad.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;strong&gt;Flash-forward 15 years later: They become entrepreneurs.&lt;/strong&gt; Typically in these scenarios, what would happen?&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt; &lt;strong&gt;Pappy &lt;/strong&gt;would grow up generating a decent $50K/year working 100-hour work weeks.&lt;/li&gt;
&lt;li&gt; &lt;strong&gt;Richie &lt;/strong&gt;would grow up making $MM/year working half-as-hard.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;You might think:&lt;/p&gt;
&lt;h3&gt;"Hey! That's unfair! The rich kid fed off his dad!"&lt;/h3&gt;
&lt;p&gt;But, look closer to their business mindsets/expectations/biases:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Pappy: &lt;/strong&gt;"It's almost-impossibly-hard to make millions. That means since I work 100 hours making $50K, I must work 20x more work."&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Richie: &lt;/strong&gt;"It's not-that-hard to make millions. I saw how my dad, his partners, and his peers worked. Now if they can do it..."&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span class="highlight"&gt;In others words -- while Pappy thinks it'll take 998543985925328230985092835039809235 to build a million-dollar business:&lt;/span&gt; &lt;span class="highlight"&gt;&lt;strong&gt;Richie thinks it'll take 5000 hours to do it.&lt;/strong&gt;&lt;/span&gt; &lt;span class="highlight"&gt;The both act accordingly -- with Richie probably always winning.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;How Your Mindset Can Screw You&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;You expect an easy test: you start finding the least path to resistance.&lt;/li&gt;
&lt;li&gt;&lt;span class="highlight"&gt;You expect a hard test: you start over-complicating yourself.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span class="highlight"&gt;&lt;strong&gt;Your expectations dictate how you'll act.&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;If Pappy thinks creating a million-dollar business takes is super-complex&lt;/strong&gt; -- like computing complex profitability formulas, enforcing Six Sigma management, conducting comprehensive due diligences for suppliers, doing five-month background checks, attending nationwide networking conferences, reading every Tony Robbin books, yadda, yadda, yadda -- &lt;span class="highlight"&gt;&lt;strong&gt;he'll complicate himself unnecessarily&lt;/strong&gt;&lt;/span&gt;.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span class="highlight"&gt;That leads to: 'I never enough time in a day to do what I have to do in a day,' resulting in a disastrous failure.&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span class="highlight"&gt;&lt;strong&gt;If Richie thinks it's simple to gear his business for millions, he'll take a much easier route: (1) consistently filling his sales pipeline, then (2) fulfilling those orders. Done.&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;His chances for success got way sexy.&lt;/p&gt;
&lt;h2&gt;Building Your Business Should be Simple&lt;/h2&gt;
&lt;ol&gt;
&lt;li&gt;Take any typical entrepreneur who's built at least a 25MM business from scratch (not some ebook self-proclaimed wiz-master).&lt;/li&gt;
&lt;li&gt;Ask them how you'd start a business that generates over $1 MM from scratch -- in 3 years.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;How would they respond?  &lt;span class="highlight"&gt;Something along the lines of: "Not too difficult. Focus on..."&lt;/span&gt; &lt;em&gt;(Yeah, we'll let you in on that 'secret' in a future article.)&lt;/em&gt; &lt;span class="highlight"&gt;&lt;strong&gt;The point? It shouldn't be overly complex/hard/crazy to build a thriving/lucrative/million-dollar business.&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span class="highlight"&gt;If you think it's complex, you'll confuse the freak out of yourself -- leading to a probable disaster.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class="highlight"&gt;&lt;strong&gt;If you think it's easy, your confident booty will scope out the easiest path to get there -- boosting your chances of succeeding like the badass we know you were meant to be.&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;If you're guilty of the 'it-takes-too-much-work' mindset, start reminding yourself:&lt;/p&gt;
&lt;h2&gt;"Wow, it shouldn't be so hard after all."&lt;/h2&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</body>
  <created-at type="datetime">2007-04-19T20:58:00-07:00</created-at>
  <favorite type="boolean">true</favorite>
  <id type="integer">527</id>
  <permalink>how-entrepreneurs-thrive</permalink>
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  <title>How Entrepreneurs Thrive</title>
  <updated-at type="datetime">2009-11-06T21:45:45-08:00</updated-at>
</tip>
