Scenario: "Dude, we're going to analyze a hundred different logo concepts like mofos. We'll do research, conduct studies, do interviews. We want the best. The best. Yay!" Yet, trying to seek that "best" choice will demolish your (and your team's) morale. Why? When you analyze each of your several options, you subconsciously think to yourself:
"Hey, my badass will have to reject more stuff."
Then, when you finally do choose something, you continually second-guess your bad-self: "Did I really make the right choice?"
Research: Over-analyzers = Unhappiest people
According to research from Swarthmore College psychologist Barry Schwartz:
People who examine every possibility thoroughly are the unhappiest of all. Those who apply the standard of "good enough" are more content.
So, forget over-analyzing your choices.
Just choose something, quickly.
Act on impulse. Use your instincts. Tap the cool side of your brain. Your subconscious will often make the better decision, anyway. And if it turns out you didn't -- at least you didn't waste a kajillion hours, and you can quickly adapt. Our first Trizzy logo took us 120 days. Our second logo took us 10 hours. The current one took us less than 60 seconds; unlike the others, we were -- and still -- super-ecstatic about it. The template to get you started:
"My badass will freakin' choose something, now."
Posted on November 18