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  <body>&lt;h3&gt;Betty's Little Story&lt;/h3&gt;
&lt;p&gt;Once, Betty was once a high school dropout. Years later, she revolutionized the paper industry with her billion-dollar company.   What likely drove Betty to change for the better?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;a) Betty gained some new insights.&lt;/li&gt;
&lt;li&gt;b) Betty acted on what she already knew.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Research points to (b).  &lt;span class="highlight"&gt;&lt;strong&gt;That is, people likelier change when they use concepts they've learned/experienced/previously-used.&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;Change Within&lt;/h2&gt;
&lt;p&gt;Ask yo-self:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;"What do I already know?"&lt;/li&gt;
&lt;li&gt;"How can I apply what I already know?"&lt;/li&gt;
&lt;li&gt;"Most important, when will I apply what I know?"&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;span class="highlight"&gt;They don't need new books, new consultants, or new insights to drive improvement.&lt;/span&gt; &lt;span class="highlight"&gt;Instead, change most often happens when you apply what you've already learned.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;"So, why do people rarely change?"&lt;/h2&gt;
&lt;p&gt;It's what Jeffrey Pfeffer and Robert Sutton calls the &lt;strong&gt;"knowing-doing" gap&lt;/strong&gt;.  That is:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Johnny learns X.&lt;/li&gt;
&lt;li&gt;Johnny never applies X.&lt;/li&gt;
&lt;li&gt;Johnny renders X useless.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Like Johnny, the people all over the wonderful world rarely apply what they learn/know.  &lt;span class="highlight"&gt;That's why they're continually buying new books, hiring new consultants, creating new "strategic" missions -- thinking that next new "spark" will change their lives forever.&lt;/span&gt; That's akin to them running the streets looking for their next high, when the biggest high they could ever get lies at home -- with their families.  (Deep.)&lt;/p&gt;
&lt;h2&gt;You = Smarter Than You Think&lt;/h2&gt;
&lt;ol&gt;
&lt;li&gt;&lt;span class="highlight"&gt;You've stored a ridiculous amount of super-very-very useful knowledge already.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;You probably apply 10% of it.&lt;/strong&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;span class="highlight"&gt;&lt;strong&gt;Rock the other 90%.&lt;/strong&gt;&lt;/span&gt; &lt;span class="highlight"&gt;(When you've done so, gain new insights to empower yo-self &lt;span style="font-style: italic"&gt;further&lt;/span&gt;. That prevents you from chasing high-after-high.)&lt;/span&gt; Win.&lt;/p&gt;
&lt;h2&gt;Rock the 90.&lt;/h2&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</body>
  <created-at type="datetime">2007-11-06T22:28:00-08:00</created-at>
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  <id type="integer">586</id>
  <permalink>how-to-change-yourself</permalink>
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  <title>How to Change Yourself</title>
  <updated-at type="datetime">2009-11-06T21:45:46-08:00</updated-at>
</tip>
