How to Write Your Sales Pitch
- "You WILL NOT REGRET opening this!"
- "The greatest product EVER! Buy NOW! Buy NOW!"
- "You can't go wrong! BUY! OH......yeah!"
And then salesman Charlie sits back, a couple weeks later, thinking to himself:
- "What happened to all my sales?"
El bizo tipo: The stereotypical salesman doesn't sell.
What does sell?
Your friend.
- The most influential recommendations come from our friends.
- Friends = trust, credibility.
- Word of mouth = marketing heaven.
Pitch as if you're talking to a friend:
- Write your letter.
- Ask: Would I write this mofo to a friend?
You'll make your pitch a kabillion times more credible than the typical sales letter. Hooray!
Write to a friend.
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Posted March 20 in Sales & Marketing |
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