Boss says: "Let's innovate!" Team typically goes through this process:
- Start: "Hey, we gotta research what the market wants!"
- Middle: "Let's build feature X, Y, Z -- because that's what we believe the market wants!"
- End: "We failed! We didn't understand what the market wanted! BOO!"
How does innovation happen?
- You can't plan for success.
- Only the market can approve your success.
- Segway had the world's best innovators drawing up its plan.
- It was supposed to transform roads and commerce.
- Mr. Big Shot Innovator (Steve Jobs) said himself the product will rock the world.
It didn't. The well-built machine discovered a market that wasn't too keen on paying $6K for a two-wheeler whose top speed stood at 12 MPH.
- Drawing up the filthiest plan in the world won't guarantee you a place in the Innovators' Hall of Fame.
- Prominent inventions don't come by way of comprehensive "strategic" business planning.
Oh no; it comes by way of this kabillion-dollar practice:
- Throwing your invention out there.
- See if people likey-like it.
Release a Stream of Innovations
The world's greatest innovators produce a ridiculous number of inventions in the fastest time possible.
- See Exhibit A.
They throw their projects on a platter, go around the room, and see which suckas stick with folks:
- "Yes, I see that the market likes this and this..."
- "I also see the market is not catching on to this and this..."
- "Kabambo! I just innovated like a champion."
Comedians Innovate Better than Businesses
How do good comedians add stuff to their repertoire? Before they risk their reps with bigger crowds, they try new jokes on smaller crowds:
- If peeps laugh: "Add to repertoire!"
- If peeps smile: "Throw it away!"
Simple. That's how innovators become innovation-master-king-combo champions of the @#$%^ world.
- Publish quickly.
- Gauge response.
Bow to the market.
Posted on March 25
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