<ol> <li>Mr. Shabambizzle builds Product A.</li> <li>He releases his first innovation.</li> <li><span class="highlight">He then builds Product B using Product A's "heart".</span></li> <li><strong>Quickly and efficiently, he releases his second innovation -- with little cost.</strong></li> <li>He soon builds Product C using the aforementioned heart.</li> <li><span class="highlight">(1) Third product, (2) with little financial strain, and (3) high efficiency: CHECK.</span></li> <li>etc.</li> </ol> <p>Mr. Shabambizzle wins like a mother-fruckin hero.</p> <p>To win like Mr. Shabambizzle:</p> <ol> <li><span class="highlight">Build "bitch" products -- products that can act as "hearts" to various <em>other</em> end-user products.</span></li> <li><strong>That helps you release <em>newer</em> innovations quickly, efficiently, at low cost.</strong></li> <li><span class="highlight">You'll soon provide ridiculously-accelerated value to your customers with newer offerings.</span></li> </ol> <p>Winner: You.</p> <h2>The Value of B*tch</h2> <p>Think of it like this:</p> <ul> <li>A <strong>motor</strong> is a <strong>car's</strong> bitch.</li> </ul> <p>It can also be:</p> <ol> <li>an <strong>airplane's</strong> bitch.</li> <li>a <strong>motorcycle's</strong> bitch.</li> <li>a <strong>lawnmower's</strong> bitch.</li> </ol> <p><span class="highlight">You don't just end up with a "car" -- OH NO! -- you can also end up with:</span></p> <ul> <li>a frickin' <strong>airplaine</strong>.</li> <li>a frickin' <strong>motorcycle</strong>.</li> <li>and, a frickin' <strong>lawnmower</strong>.</li> </ul> <p><span class="highlight"><strong>You exploit the "bitch" (i.e., the motor) to produce an array of new offerings for your customers.</strong></span></p> <p>(Harvard Business Review's C.K. Prahalad and Gary Hamel coins that hub your "core competenticies".)</p> <p>That is:</p> <ol> <li>You extract a framework from an existing product (e.g., the motor from a car).</li> <li><span class="highlight">You use that framework to build new products (e.g., airplane, motorcycle, lawnmower).</span></li> </ol> <p>The motor starts becoming sexier, sexier, and oh-so-much sexier.</p> <h2>See The Gold</h2> <p>Ridiculously-innovative companies like P&amp;G, Google, and 3M don't just build discrete user products.</p> <p><span class="highlight">Instead, they primarily focus on core/heart/bitch products that can pave a kabillion new product offerings for their end-users.</span></p> <p>That massively saves them time, resources, and a lot of $$$.</p> <p>The key to your innovative treasures:</p> <ol> <li><span class="highlight">Focus on core/heart/bitch products.</span></li> <li>Increase how quickly you release new products.</li> <li><strong>Generate 98978987695785968707676 new offerings for your customers.</strong></li> </ol> <p>WIN!</p> <h2>Think Bitch.</h2> 2008-05-18T21:52:00-07:00 true 651 how-to-build-new-innovations 0 2009-11-06T21:45:47-08:00