- You pride yourself on the latest-and-greatest.
- You keep your products technically-superior to everyone out there.
- You pour chunks into your R&D.
Three weeks later, your stuff becomes obsolete.
So what do you do to keep yourself on top?
- You expend more resources.
- You expend more people-hours.
- You expend more $$$.
The next thing you know:
- You're running out-of-cash.
- Your team is getting psychologically burnt.
- Your resources in sales = BOO.
- You impede @#$% momentum.
And to top it all?
Your customer probably couldn't care less about the technically-advanced widget anyway.
The Pareto's Rule:
- Your customer will love the 80% of what you can offer.
- Doing that extra 20% will destroy 80% of your time.
- Build a product.
- Spend a freakish-gi-nourmous amount of time selling that one product.
@@The less you change/modify/alter that product, the more you drive down costs, and the more profitable you make your company.**
- Big Mac.
- Hershey's Kisses.
- In-and-out burgers.
Did those products change over their 100/75/50 @#$#@ years?
Those products = adored by generations-upon-generations-upon-generations-upon-generations-upon-generations.
It's like this:
- Coke man in 1886: "I formulate formula for Coke. Ta-de-da-de-da."
- Coca-Cola: "We sell billions."
The @#$%$# RULE:
The less brainpower you use to sell XYZ, the more you'll sell XYZ.
Use Less Brain.
Posted on November 10
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