How Being Technologically-Advanced Sucks

<ol> <li>You pride yourself on the latest-and-greatest.</li> <li>You keep your products technically-superior to everyone out there.</li> <li>You pour chunks into your R&D.</li> </ol> Three weeks later, your stuff becomes obsolete. So what do you do to keep yourself on top? <ol> <li>You expend more resources.</li> <li>You expend more people-hours.</li> <li>You expend more $$$.</li> </ol> The next thing you know: <ul> <li>You're running out-of-cash.</li> <li>Your team is getting psychologically burnt.</li> <li>Your resources in sales = BOO.</li> <li>You impede @#$% momentum.</li> </ul> <h2>And to top it all?</h2> Your customer probably couldn't care less about the technically-advanced widget anyway. <h3>The Pareto's Rule:</h3> <ul> <li>Your customer will love the 80% of what you can offer.</li> <li>Doing that extra 20% will destroy 80% of your time.</li> </ul> Try this: <ol> <li>Build a product.</li> <li>Spend a freakish-gi-nourmous amount of time selling that one product.</li> </ol> @@The less you change/modify/alter that product, the more you drive down costs, and the more profitable you make your company.** Check: <ul> <li>Coke.</li> <li>Big Mac.</li> <li>Hershey's Kisses.</li> <li>In-and-out burgers.</li> </ul> <h3>Did those products change over their 100/75/50 @#$#@ years?</h3> No mother-effin-Jo-ZAY-NO-WAY! Those products = adored by generations-upon-generations-upon-generations-upon-generations-upon-generations. It's like this: <ol> <li>Coke man in 1886: "I formulate formula for Coke. Ta-de-da-de-da."</li> <li>Coca-Cola: "We sell billions."</li> </ol> Done. Freak. <h2>The @#$%$# RULE:</h2> The less brainpower you use to sell XYZ, the more you'll sell XYZ. <h2>Use Less Brain.</h2> 2008-11-10T22:06:00-08:00 true 704 how-being-technologically-advanced-sucks

2009-11-06T21:45:48-08:00