Why Business Sucking Is Better Than Nothing

<ol> <li>Think big company.</li> <li>Most of their stuff sucks.</li> </ol> Now, think: <ol> <li>New startup entrepreneurs.</li> <li>They're vying to dominate the world.</li> <li>They're slowly and gradually tinkering for the perfect product.</li> <li>They're constantly pushing back their launch dates.</li> <li>"We just got to perfect it some more," they yell.</li> </ol> <h2>What happens?</h2> They run out of cash, while their "perfect" product never gets released. Meanwhile, Big.Suck.Company grabs market share with Big.Suck.Product. BOO. As it turns out, you can't @#@! sell nothing; but, you can sell the S.U.C.K. <h2>You. Ready.</h2> Entrepreneurs lose customers because they're sitting at home, thinking, wondering, and tinkering. <ul> <li> Result: Lost customers, daily/constantly/until-the-end-of-time.</li> </ul> Waiting to demo a product to Customer X because you haven't perfected the product yet? Slap. Yo. Self. Tip: <ul> <li>#1: Stick to launch dates / meeting times. </li> <li>#2: Get in the habit of launching sucky things, by deadlines.</li> <li>#3: Remember, Customer X prefers S.U.C.K. over blank. </li> </ul> Psychologically, you won't want to look like a dumb-dumb anyway, so you'll release something better than you might have imagined. Trust. Us. At the very least, you'll give yourself a shot to impress Customer X. (And, your subsequent constant iterations, and refinements to Customer X's ideas, will enthrall the major @$@ out of him further.) Don't believe it? <h2>Experiment!</h2> If you don't believe anything you just read, try this: <ul> <li>Test on Customer A: Show him your S.U.C.K. product. </li> <li>Test on Customer B: "Perfect" your product first before you present. </li> </ul> See who you attract more to the product. You'll be pleasantlyfrokokin surprised. As that one dude said, eighty percent of success is showing up. <h2>Show. Up.</h2> 2009-01-07T21:35:56+10:00 true 717 why-business-sucking-nothing

2009-11-07T16:30:34+10:00