How Business Strategy Sucks You Up

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Analysts scream:

  • "XYZ Company is on the cusp of the hottest market ever!"
  • "ABC Blue Chip will revolutionize the pharmaceutical industry!"
  • "MNO Co.'s new breakthrough innovation will destroy competitors!"

Business gunners -- thinking companies with the best strategies -- win, so they start going on their little retreats and coming up with "breakthrough" strategic advantages to:

  • "Win market share!"
  • "Kill our competitors!"
  • "Make a lot of money!"

Then they go out, expend filthy resources implementing their "strategies" -- only to see their efforts go to waste.

Companies don't win on strategy.

  • Wells Fargo doesn't win on strategy.
  • Geico doesn't win on strategy.
  • Gillette doesn't win on strategy.
  • Google doesn't win on strategy.

What are the "revolutionary strategies" that those companies adopt?

  • Serve the customer better than anyone else can.

That's it.

Done.

Win.

How Focusing on Strategy Sucks You Up

Johnny The Executive Customer wants one thing:

  • "Satisfy me."

Most companies do nothing but satisfy Johnny -- as their executives go on retreat thinking about the best strategic penetration into a new market to grow %$#^$ revenue.

That leaves them with a deteriorating client base, willing to part ways once a better vendor comes along.

Business is simple:

  1. Satisfy people.
  2. Don't ever stop satisfying people.
  3. Repeat.

Yet, crazy folks make business seem as if we're battling the Galactic Empire with one-hand tied behind our butts, holding a toothpick, and a unicycle that has a flat $^#^$# tire.

Business is simple.

Reach out.

Make good on your promises.

Execute.

Satisfy people.

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Posted on April 22


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