<ol> <li>You need <strong>Unfamiliar Item XYZ</strong>.</li> <li>You go to a store.</li> </ol> <p>You have two options:</p> <ol> <li><strong>Walk around </strong>and look for the unfamiliar item.</li> <li><strong>Ask a store worker </strong>for the item's location.</li> </ol> <h2>What do you do?</h2> <p>Macho Manchild thinks he's The Macheezmo.</p> <ul> <li>"I'll find the $#@$ item," he says.</li> <li>"I don't need help thank you very much!" he screams.</li> <li>"I will find the mother $@#!$ with EASE!"</li> </ul> <p>He walks around:</p> <ul> <li>familiarizing himself with the store's layout</li> <li>testing and experimenting different aisles</li> <li>frustratingly goes back and forth until he slowly pins down the item</li> </ul> <p>He finds Unfamiliar Item XYZ 20 minutes later.</p> <h2>Take Sally Susie</h2> <p>Contrast Macho Manchild Macheezmo with Sally Susie.</p> <ol> <li>Sally Susie walks into the store.</li> <li>"Excuse me," she asks Store Clerk Chloe. "Where can I find XYZ?"</li> <li>Clerk Chloe leads Sally Susie to the item.</li> </ol> <p><strong>Sally Susie finds the item in 2 minutes.</strong><br /><br />Done.<br /><br />WIN.</p> <h2>Ask In Business</h2> <p><strong>You'll venture into 978590487549980634 unfamiliar territories with your business/company/position/etc.</strong></p> <ul> <li>Trying to do everything yourself amplifies the amount of time it takes to do unaccustomed business stuff.</li> <li>Asking somebody who's familiar with where you're trying to go? You ridiculously shorten the time to XYZ. </li> </ul> <p>Macho Manchild Macheezmo took 18 more minutes than Sally Susie on one simple task.<br /><br />You multiply that by 978590487549980634 number of tasks that you'll tackle = DANG SON.<br /><br />Attempting to:</p> <ul> <li> Hire your first employee?</li> <li>Grow a million-dollar business?</li> <li>Build an enterprise system for your company?</li> <li>Rebrand your corporation?</li> <li>Increase quarterly net profits 10 straight times?</li> <li>Drastically turn around your debt-to-equity ratio?</li> </ul> <p><strong>Ask somebody who's been there. </strong><br /><br /><strong>They'll be able to steer you toward the right direction, while keeping you away from cliffs and edges that could annihilate you.</strong><br /> <br />Result: faster and safer.</p> <h2>Ask who?</h2> <ul> <li>Get referrals.</li> <li>Seek consultants.</li> <li>Search message boards.</li> <li>Attend networking events.</li> <li>SCORE.org.</li> <li>Cold contacts.</li> <li>The Yaddas.</li> </ul> <p>Shorten the amount of time to get to XYZ like a mother !@$!@#@!.<br /><br />WIN.</p> <h2>Ask.</h2> 2009-05-26T02:09:28-07:00 false 753 why-ask-for-business-directions 0 2009-11-03T18:00:59-08:00