How Kayne Got the World and Its Momma Talking About Him (for Free)
Notes:
Felt terrible for Taylor when it happened, so definitely not condoning his actions; Taylor is awesome and a great innovator.
Kanye's team though (he's done this a few times already) probably knew him coming off as an ass would ultimately boost Taylor's appeal, which it did.
Results so far?
Several million hits for their respective music videos, resulting in an inevitable (drastic) jump in record sales for the two of them -- including Beyonce's.
(Marketing Rule #1: Marketing is a numbers game)
Headline reports on CNN, Drudgereport, Fox News, ABC, The Today Show, virtually every FM station, etc, including the blogosphere, Myspace, and Twitter will draw them millions of more viewers.
Jump in sales and fans galore.
They're all smiling now.
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Posted September 14 in Sales & Marketing |
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on "How Kayne Got the World and Its Momma Talking About Him (for Free)"darlingaly (Rank: #1985)
I agree completely. This was a great thing for all of them, even if he did look like moron and Taylor showed herself to be a bit slow to recover from these sorts of things. Don't get me wrong I felt bad for her, but she'll need to be a bit more resilient and learn to instantly bounce back from less than glowing commentary. Regardless of how it made them all look at the time, it did great things for their bank accounts and the outburst will eventually be forgotten with no real harm done.