A Culture of Business Creativity

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Chances are your new college graduate has a bank of ideas you could use to improve your business. Unfortunately, most entrepreneurs don't tap these opportunities. When you give your new employees freedom to innovate, you'll receive surprising results. Says Andrew Hargadon and Robert I. Sutton,
Innovation can be bolstered anywhere if people are given opportunities and rewards for taking good ideas -- as long as no laws are broken -- from all sources inside or outside the company.
As a youth, I did frangrance sales for a small business, and had -- what I thought, anyway -- some great ideas to improve the business. Yet, thinking my boss wouldn't hear them, I held back my thoughts. Years later I'd learn the boss would've welcome those ideas. Now at Trizzy, when new hirees work with us, we make sure they know the company welcomes any and all of their ideas. We're in the process of systemizing the process. How so? One of the ways is by awarding those who chime in, and punishing those who don't. Just because we're open to broad innovation doesn't mean employees and contractors know they're able to dramatically contribute to the company. Hopefully, with systems in place, we won't have to confront those barriers to innovation again.

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Posted on April 20

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