<ol> <li>A movie gets pirated.</li> <li>The movie's company makes $0.</li> <li>They cry.</li> </ol> <h2>How do movies combat that?</h2> <ul> <li>They place hidden advertisements throughout their movie.</li> <li>They use piracy as a weapon to get value from pirates.</li> </ul> <p>If Item X gets stolen like a mofosoko-on-roido, do this:</p> <ol> <li><strong>We have more eyeballs.</strong></li> <li><strong>How do we increase revenue from those eyeballs?</strong></li> <li>Go accordingly.<strong><br /> </strong></li> </ol> <p>For example, say you sell a digital book that gets stolen like-always-and-always:</p> <ul> <li>Pitch an advertisement for Service X.</li> <li>Increase $.</li> </ul> <p>Adobe, makers of the most pirated software on ^%$^%$ Earth (Photoshop), exposes users to a marketplace where they can buy add-ons, complementary software from its Suite, books, training sessions, etc.<br /> <br /> Microsoft used to do something similar when you could easily replicate its software on multiple machines.<br /> <br /> <strong>Use piracy as your competitive advantage to sell more goods.</strong></p> <h2>Leverage eyeballs.</h2> 2009-11-02T13:11:11-08:00 true 838 how-to-combat-piracy 0 2009-11-06T21:45:49-08:00