Here's the common theme of most corporate blogs: "So this is what we did today. Blah. Blah. Oh, and we talked to so and so about us and me. Blah, blah, blah. Blah."
Sadly, people don't care about these companies. People care about their own lives, and what those companies can do for them.
In our little world where most of us are more concerned about our flat-right-tire than a tsunami that's wiping out villages thousands of miles away (an unfortunate, psychological reality), we yearn for the "me" factor.
What can you do for me? What can you provide me? How can you affect me?
Cater to your reader's emotions. Connect with them.
Here's a hint: Use "you," a lot. A lot.
If you're not providing personal value, they'll go elsewhere. And even worse, they'll take their posse with them.
Word to your mother.
If you enjoyed Why Most Blogs Suck, and What to Do About It, get a complimentary subscription to our freshest articles through email or through your feed reader.