Why do 978065785609840954 people brave 20 degree weather for some cheap assssssssssss toy every winter?
- 'There's a limited supply for Toy X.'
- 'Therefore, I want it more.'
The scarcer the item, the more you want the item.
- Google Wave is scarce. Therefore, you want it more.
- Kobe Beef is scarce. Therefore, you want it more.
- Your favorite TV show is scarce. Therefore, you want it more.
You + Good Song
Imagine you listening to some dope-*ss song on the radio.
- "OMG! OMG! OMG! Oh, I LOVE this song!"
- "OMG! The melody gets ME every time!"
- "OMG. OMG. OMG. Heart. Melting. OMG."
You fly into the $#@$#@ sky every time you hear the song on the radio.
Yet, what makes it suck?
When you buy the song/album, your listening happiness-goodness subsides:
- "Ahh. I can listen to it later."
You're not as thrilled. You're not as happy.
- The song on the radio = scarce supply. ("I can listen to it for the next 3 minutes!")
- The song on your album = abundant supply. ("I can listen to it anytime.")
Make Business Scarce
Increase the value customers have for your products/services/business:
- Limit supplies.
- Make deadlines.
- Create waiting lists.
For instance, take your shop:
- Slap sign: 'The current waiting list for our services is 1 week.'
- BAM: You instantly increase your customers' perceived value in your services.
Make things scarce.
Posted on December 01
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