How To Get More Customers

"I worked 986598 hours on my product today!"
"But people aren't buying!"
"WHY?"

You know what's crazy? Cows.

You know what's even more crazy?

People dismissing sales and marketing as low-rung tasks that only inferior people do, without realizing that multi-national winning billion-dollar companies invest freakish dollars into sales & marketing.

Bob spends 95% of his time building his product.
Bob spends 5% of his time marketing.

Bob thinks: "Why is my competitor getting more customers than ME? I have a better product!"

"I have a better product!"
"I have a better product!"
"I have a better product!"

So, Bob starts crying.

And, he goes to momma.

BUT MOMMA CANT HELP YOU NOW BOB

Investing more into selling and marketing your stuff can help! Woohoooooo!

How Google Invests in Sales & Marketing

"Google doesn't need sales and marketing!"
"They get customers through word-of-mouth!"
"If you build a great product, people will come!"

LOLOLOLOLOLOL @ that suck advice.

For every dollar Google spends on engineering, Google -- which owns the most visited site in the world and the most recognized Internet brand -- spends 70 cents on sales and marketing.

BADAM!

If the most well-known internet company spends $0.70 on sales & marketing for every $1 in engineering (the "doing"), what does that mean for your business?

Invest a good chunk of your resources (time + money) into marketing and selling your products/services.

Sweeeet rule of thumb to target:

Spend as much time marketing as you spend time doing.

WIN

Some marketing stuff to get you on your way:

Pitches.
Advertise.
PR.
Facebook, Twitter
SEO (Post online articles your target customers seek)
Publicity stunts.
Reach out to bloggers.
Help peeps for free to prove yourself, and get in doors.
Sponsorships.
The yaddas.

Market as much as you do.

HIGH FIVE

Market & Sell Like You Do

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Posted January 05 in Starting It, Sales & Marketing, Management |

5 Comments

on "How To Get More Customers"

carbur8r82 (Rank: #8)

Getting your stuff out there really is important to your success and so many people dont realize that. I think a lot of the problem is that doing that marketing is effing annoying and no one enjoys it so it gets blown off a lot.