1. You = running your company.
2. "What should I work on today?!" you ask yourself.
3. You form your to-do list.

Your to-do sheet lists these items:

1. Help Client A.
2. Respond to Customer B.
3. Sell to Customer C.

Sure, that might look super-efficient -- but ask yourself:

• Will the stuff I do today also matter 5 years from now?

Peep:

• If no: outsource/delegate it.
• If yes: do it!

You'll be super-productive/efficient if you work on things that will be relevant:

1. now
2. 5 years from now

Why?

You kick-ass for both the:

1. short-term future: "What I do today, I can use tomorrow."
2. long-term future: "What I do today, I can use 5 years from now."

For instance, take this task:

• Build an employee manual.

You spend today writing the rough outline for your company's employee manual.

What'd you just do?

You're working on something you company:

1. can use tomorrow
2. can use 5 years from now

Da-ding!

You freakishly clobber two birds with one stone.

Discover the Sweet Spot

• Fighting daily fires might be swell, but you surrender your long-term future.
• Similarly, working on things that will only be relevant 5 years from now wastes your short-term future.

Find the sweet spot; work on things that you/your-company can use:

1. now
2. 5 years from now

You'll solidify your company for the long-haul.

Kabadadababingobing!

Work short + long.