- Understand just what one person/business needs and will buy now.
- Get the customer to sign a contract.
- Start building it.
Why Market Research SucksThe problem with doing market research? It goes a little something like this:
- You: "Have you ever wanted [yadda, yadda, yadda]?"
- Bob: "Yes, I'll want something like that."
- You take nine months to build it.
- Bob: "Oh, I won't buy it, though."
The "Do-You-Want-To-Buy-This-Sucka-Now?!" Approach(Or for short: DYWTBTSN.) People could be the most successful, the wealthiest, the most athletic, the gosh-dang sexiest; yet, they'll still want/need something to make their lives that much better. That could be a:
- Computer designed specifically for Bakery CEOs
- Inspirational posters for hospitals
- Calorie Tracker for football players
- Philly Cheese Steak melted with pizza toppings
- etc., etc., etc.
- Jimmy, what do you need?
- Susie, what does your business need?
- Hendy, how can we help your team?
- what they want
- what they'll buy now
Why DYWTBTSN RocksThink of your most "unique" habit. Now, if you haven't talked with people about your "unique" habit, you'd figure: "I'm the only badass who has this habit." Yet, when you announce that "unique" habit to the world, you'll notice several others have the same, exact, "unique" habit. (Don't believe us? Go to some crowded message board like YouTube or Craigslist, and ask around. We'll give you money if we're wrong.) Or, try this:
List your interests.Based on that, do you think at least 10,000 people share each interest? Likely. Probably, even a million. Or, ten million.
The PointIn a world filled with 6,000,000,000 people, we share similar mindsets to several (several) others. So if you're selling something to somebody, you know that a bunch more people want that same thing.
"Yo! Show me an example of the whole process!"Consider Farm Dude Billy Bob Bobby. The scenario:
- You: "Yo Billy! What does your farm need?"
- Billy: "I need a software that keeps track of my farm's cows. Fo shizzle!"
- You: "I can build it! Let's sign a contract, Billy Boy."
- Billy: "Done!"
- You and your amazingly awesome team build the product that helps Bobby track his cows.
- When you're done, you hand it over to Bobby; and, Bobby makes good on the contract by sending you the cash.
- You call other farm owners to pitch your product. 3214729815721508219 reside in rural America; some of them are bound to need the same product. You know they're out there; you just need to find them.
- What happens next? Ring! Ring! Ring! (Yes, that's the cash register ringing for your badass.)
"Billy Bob Bobby, what can I build for your badass?"
Posted on December 10
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