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How to Price Your Subscriptions

Posted May 16, 2008 in Finance

Option A: "Price it at $10/month!" Option B: "Price it at $120/year!" Does it make a difference? You bet your bottom tidy ass it does. Get this: Peyton pays for a CRM subscription for $10/month. Eli pays for a CRM subscription for $120/year. What happens? Peyton uses the software more throughout the year becau... Read more »


May 16, 2008

What Customers Your Business Wants

You have a coffee shop at a vacation spot. You're doing your first marketing blitz. Who should you target? Option A: Vacationers Option B: Hotel staff Companies that exponentially grow look for customers who come ... | Read More »

May 14, 2008

How Teams Succeed

Think back to a winning sports team you followed. How'd you feel? How'd your fellow fans feel? You thought you were the kings of the world, flying sky-high, rocking the world to infinity and beyond. That winning team... | Read More »


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