Why Question Your Assumptions

1. Johnny hears about business ideas.
2. Johnny has criticisms.
3. Johnny thinks he can do better by doing X, Y, and Z.

Yet, with his very own ideas:

1. Johnny devises plans.
2. Johnny executes his plans.
3. Johnny rarely if ever questions his assumptions.

Optimistic biases corrode his thinking, and stunts his potential -- as Johnny forgets that:

• A could result.
• B could result.
• C could result.
• D could result.
• E could result.

...ultimately destroying whatever dreams he had for his plans.

Your Biases Suck You Up

Optimism bias makes more than half of us think we're:

• more attractive than the average population
• smarter than the average population
• drive better than the average population
• perform better at X than the average population

Mediocrity results because we assume X will happen if we do Y.

How do you combat your biases?

• Start becoming your biggest critic.
• Start finding a million different ways to destroy your BIG IDEA.

If you were a competitor, how would you defeat yourself?

Questioning your assumptions -- and embracing criticisms from various perspectives -- helps you shore up those holes that will prevent your big idea from happening.

You start optimizing your idea's chances for success, while building a much better product.

Find a million ways to destroy yourself.

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