How to Release New Offerings
Crzybizflks do this:
- Try one new product.
- Test.
- Keep it if it works.
Ridiculously-good businesses do this:
- Try a freakish-bunch of products, simultaneously.
- Test.
- Keep those that work.
Why?
Time is your enemy.
What if the market hates your one product?
- With one offering: you = screwed.
- With a variety of offerings: you can still succeed with other products.
What Will Suck You Up Good
A bad-bad-bad-bizomofosko does this:
- "Lets' try this for 3 months! YAY!"
Experiment fails? No progress. - "Now, let's try this one for 3 months!"
Experiment fails? No progress. - "Let's try this other one for 3 months!"
Experiment fails? No progress. - "Let's try this other thing for 3 months!"
Experiment finally succeeds.
That is, you spent the entire freakish year to finally produce a successful product.
Now, peep this other mofo perspectiviko:
- "Let's try Experiments ^1, ^2, ^3, and ^4 simultaneously -- albeit, in a smaller scale."
- 3 months later: You discover Experiment ^4 succeeds.
- You = win. Your customers = win. HIPHIPHIPHOORAY!!!!!111one
When you try a bunch of experiments as quickly as you can, you'll quickly discover what the market wants.
Result:
- more productivity
- fatter profits
- happier customers
The To-Do
Check:
- List out a variety of offerings you want to experiment with the market.
- Test them out simultaneously.
- Rank them in profitability.
Act accordingly. Kabing.
Test out like a fat horndog octopus.
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Posted on September 29