"What's the problem with business software?"Think back to the days of Henry Ford, Walt Disney, Sam Walton, and David Packard. The dudes started with zero computers -- much less software for their businesses. Some of you badasses now might be asking: "How in the mutha could they cope?" Simple. They ran their businesses by focusing on the basics:
- Driving sales.
- Keeping employee morale up.
- Boosting team performance.
- Strengthening customer relationships.
- Building a factory of innovation.
- Reducing/eliminating debt.
- Investing ahead of the curve.
- Providing healthy work environments.
Software can't start your car. It can only accelerate it.Most businesses spend recklessly when approaching software products. The common theme:
- Bossy Barbie: Yo! We're starting our business. What do we need?
- Manager Mikey: I think we'll need a CRM system.
- Bossy Barbie: And a contact database system. And a project management system. Then a customer feedback application.
- Manager Mikey: And, something to send Christmas cards. And, something to keep track of customer birthdays. Yay!
- Bossy Barbie: Done! Let's buy, buy, buy! Yay!
They wait, and wait, and wait, until: "We're ready with everything in place so we can soar higher than an eagle!"That prevents them from doing anything -- like building a customer base, driving sales, fattening cash flow to live another month.
They start their businesses while the software programmers develop their applications.And when the applications finish, what happens? "Dang. We didn't need that thing after all, huh?" Money = drainage = sucky.
Imagine You're Stuck in the 1920s.Your ancient butt has no computers, software, yadda, yadda, yadda. All you have is: [whatever sweet products/services you're providing]. So, instead of worrying about what software products you need, you focus on the business basics: Hiring, managing, leading, selling, innovating, etc. You use paper and index cards to organize your information. You start building a system by hand to handle your information. "I'll track customer orders using this form, and ordering it with this bin," you tell your badass. "And over in that bin, I'll track my inventory of apples and oranges." Soon, you start building one-freakin'-rocking-sweet and efficient system that empowers your organization with information on-demand. And, that's where technology finally comes in: creating a faster system to handle that sweet information. Remember: if your business can live without software, you're doing amazingly awesome. To boost your business even further, get software that accelerates your already-thriving business.
Most software = blah. Super-totally-customized software that speaks-to-my-company's oh-so-fabulous-heart = thumbs up.
Posted on December 18
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