A product will sell ridiculous amounts if it's:
- OR elicits most loyalty
Anything else: Product's Sales Will Suck.
(Rule #9086934086340643909. Tattoo that mofosoko to your fo-head.)
How Do You Compete?
For the 99.9% of businesses who don't have the freakish resources to compete on price, your next best bet:
- Compete on brand loyalty.
- Be like Apple.
- Build a status brand.
If Apple sold $8 pencils, pretentious little Apple fanboys would line up down Market Street dreaming of their little Apple pencils.
- **Build brand loyalty.
- Command greater premiums.
- Make greater profits.
- Kick more ass for your customers through more funding.
Build a company you want to have passionate sex with.
Posted on August 27
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