Why People Buy

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A product will sell ridiculous amounts if it's:

  1. lowest-priced
  2. OR elicits most loyalty

Anything else: Product's Sales Will Suck.

(Rule #9086934086340643909. Tattoo that mofosoko to your fo-head.)

How Do You Compete?

For the 99.9% of businesses who don't have the freakish resources to compete on price, your next best bet:

  • Compete on brand loyalty.

That is:

  1. Be like Apple.
  2. Build a status brand.

If Apple sold $8 pencils, pretentious little Apple fanboys would line up down Market Street dreaming of their little Apple pencils.

  1. **Build brand loyalty.
  2. Command greater premiums.
  3. Make greater profits.
  4. Kick more ass for your customers through more funding.

Build a company you want to have passionate sex with.

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Posted on August 27


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