- Store A puts their freakishly profitable products in little boxes that they show only to select customers.
- Store B throws a big-frickin sign that showcases their most profitable products that captures everyone's attention when they enter.
Think about this:
- No matter what little pseudo-expert tells you, marketing is a numbers game.
- The more exposure you give Product X, the likelier you'll sell Product X.
- Even if a product averages a conversion rate of 0.01%, that product will double its sales if it reaches twice as many prospects.
That means this mofosokofroko:
- The more you people you show your most profitable products, the more profits your company will generate.
- It's a reason why you see bookstores displaying its bestsellers right in front of you when you walk into them.
- It's a reason why Google places its best converted ads on top for more exposure.
- It's a reason why you see one very &%$# specific vendor when you walk into a stadium.
The more exposure you give a product, the more that product will sell.
The more exposure you give your most profitable products, the fatter you'll grow your company's bottom line.
- If you run a store, place humongous signs/displays/yaddas that showcases your most profitable products.
- If you run a service business, let the prospect know about your most profitable offerings upfront.
- If you run an ecommerce website, place humongous signages on the top-fold of your homepage that showcases your best-performing items.
How do you know your most profitable offerings?
- One item can generate a $50 profit, but converts only 1% (i.e., $50 profit for every 100 customers).
- Another item can generate only a $10 profit, but converts 10% of your prospects (i.e., $100 profit for every 100 customers).
How do you find out those figures?
Test, test, test, test, test.
- Experiment with a sample size.
- Determine winner.
- Show off winner.
Sample sizes can be as small as 30 to as high as 1000 -- depending on your allowable room for error (and also your business type).
When in doubt, consult a statistical expert/consultant/professor about what sample size you should target with your particular operation.
You'll discover the products with the highest probability to generate the most profits for your company.
And then the crazyridiculouscabbagepatchausageeggmcfuffintothemofo easy part:
- Expose them to as many people as %$#@%#@ possible.
Posted on May 05
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