Why Your Product Has no Sustainable Advantage

All products, no matter how innovate they seem, eventually become obsolete. Or even worse to some, it becomes a commodity. It's happened to the mighty railroad that our great grandfathers believed couldn't be overtaken. It's happened to television, with the arrival of the internet. It'll happen to the iPod, Google's PageRank, and your everyday car. No matter how big your million dollar invention, that idea probably won't produce 20% of that amount in five years. To prevent your company from being disrupted, don't rest on your laurels. Somewhere, someone is improving on your million dollar idea. The best sustainable advantage then, does not lie on product features, but on your ability to constantly improve your product line and flow.

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