How to Win Any Customer

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You're selling to Bob.

But, Bob's like:

  • OH NO I DON'T NEED YOUR SERVICES OH NO

So then, you cry and go home, without closing any business -- and losing any future with Bob as your customer.

How do you win customers?

If you can't sell to a customer, try this:

  • a) Offer more services/goodies/etc.
  • b) Lower your prices.

Repeat (a) and/or (b) until you win over the customer.

(And, the lifetime value of that customer still makes the deal profitable).

WIN4EVA

The Example

You return to Bob:

  • You: I'll add X and Y to the deal.
  • Bob: Sorry.
  • You: I'll lower the prices to 20%.
  • Bob: Sorry, I can't do it.
  • You: In addition to X and Y, and lowering your price to 20%, I'll also add A, B, C, D, E to the deal.
  • Bob: O RLY? OMG OMG OMG LETS DO IT OMG OMG OMG

Win.

What if you can't make a profitable deal?

Try the relatively inexpensive ways to add more value to your customer's life:

  • Send weekly tips/articles/etc.
  • Provide a bunch of free consultations.
  • Send referrals to their business.
  • Free trainings like a freak.
  • Newsletters filled with best practices.
  • etc., etc., etc.

Keep adding more value to the customer's deal you achieve a profitable win.

Your goal is to find the right price for your goods/services, making the customer's deal a WIN/WIN for the both of you.

You'll open more doors. You'll sell more stuff. You'll increase bottom line. You'll provide more value to your customers life/business/world.

WIN/WIN/WIN

HI FIVE

More value.

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Posted on May 20


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