The typical SUCK vendor approach:
- Hi. I supply you.
- You happy?
A supplier serves the vendor, and doesn't take a partnership approach to trying to help that vendor grow/get-more-customers/sales/profits/etc.
The supplier therefore sees a SUCK return from that vendor.
If you're looking for more work from your customers, and grow your sales/profits/customers, help them GROW/THRIVE.
Help them grow.
The more Bobby Bob's Widgets grows, the more business you get to do with Bobby Bob.
If you help Bobby Bob attract more customers, BAM: Bobby Bob needs more printing for more customers, so you see an increase in your printing sales to Bobby Bob.
Microsoft helps its customers grow with free/low-cost training, articles and tips, consulting, books, etc. -- whatever that helps its partners thrive.
- Google offers free tips to its AdWords customers, as well as free A/B testing tools, an Analytics application, recommended partners who can help its customers further, as well as many other tools to help its customers soooaaaarrr.
The more you help your customers thrive, the more you'll business success you'll see.
Help them grow/thrive.
Posted on December 01
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