How to Choose Your Office Space

1. That expensive $5K looks attractive to your 5-person startup.
2. "It'll impress my clients!" Bob tells himself.

Bob takes the 3-year lease. Bob is now paying $60K per year.

Bob could've invested that $60K into a salesperson.

• ...which would've grown his company even further
• ...and increase his company's value
• ...and make his company look more attractive to investors
• ...and brought in more money to grow the company further

Luxuries Just Attract Spenders

You don't want Schmo, who chooses a company because of its luxury offices instead of things that matter to a company's long-term future (i.e., team, direction, work ethic, etc.).

If Schmo rejects you because of your office space, you don't want Schmo.

Rich Companies Live Cheap

Goldman Sachs, the crazy ridiculous rich company of the world, has horrible-looking offices, with dirt-stained carpets, ten-year-old chairs, no signages, the yaddas.

Wal-mart, the wealthiest company in the world, still has its headquarters in Bentonville, with windowless offices, cheap carpeting, and resembling a cheap motel.

Bill Gates and Microsoft CEO Steve Balmer have ~100-square foot offices, with desks that you could buy on Craigslist.

Rent is a cost.

Businesses that thrive reduce their costs as much as possible, and invest in as many appreciating assets as possible (e.g., sales-oriented staff, technology that helps the team become more productive, etc.)

Find office space where:

• your team can work comfortably
• it's accessible to your team (and potential team)

DONE.

Invest in things that grow.

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