How You'll Beat Your Business Competitors

1. Imagine a frickin gi-nourmous mountain.
2. Every step that you take gets you higher up the mountain.

Now, imagine racing Schmo.d.bobo up that mountain:

1. Every step Schmo.d.bobo takes that you don't take gets him 1 step further ahead.
2. (And vice-versa.)

Business is akin to a game of racing up that mountain to service Customers X at the top.

• The more steps you take over Schmo.d.bobo, the likelier you'll pull further ahead.
• And take your humongous share of customers.

K. Anders Ericsson, a performance expert at Florida State found through his research that those who excelled at their crafts simply had this distinguishing variable:

• They put in more practice time than the rest.

Chessmasters destroyed their competitors because they had more practice time.

The ^%@%^@ conclusion? The more time you put into your work, the likelier you'll pull away.

Steps. Steps. Steps.

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