Compelling Buyers to Buy

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"Buy one. Get the second one free."

Why does practically every successful infomercial pitch that mofosoko?

Because the "Buy one. Get the second one free" pitch works wonders for their pitches.

  1. Infomercial: Explains the product's benefits
  2. Infomercial: Gives the price
  3. Potential buyer: Has a monetary value attached to the product
  4. Infomercial: Then at the end, blasts the message: "Buy one. Get the second one free."
  5. Potential buyer: OH OKAY THAT SOUNDS LIKE AN EVEN GREATER DEAL I WILL BUY

Try it (do an A/B test), and see if it works for your product.

Some of the greatest (if not the greatest) marketing practioners come from the direct marketing industry because they use numbers to drive their decisions; adopting their practices into your pitches can take you far.

Second one free.

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Posted on October 29

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