How to Market Your Business to More Audiences

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  1. Your favorite singer collaborates with an unfamiliar artist from a different genre.
  2. You love the new song.
  3. You start liking the new artist.

When muscians of different genres collaborate, they expose themselves to untapped markets.

For instance:

  1. Taylor Swift collaborates with T-Pain.
  2. T-Pain gets access to Taylor's crowd.
  3. Taylor gets access to T-Pain's crowd.

Get Access

Try this:

  1. Identify your largest untapped market.
  2. Then, identify a huge influencer of that untapped market.
  3. Seek ways to collaborate ("I'll/We'll give you access to my market in exchange for yours").

Win/Win = WIN.

Examples:

  1. "We'll include your company in our ad in exchange for you including our ad in yours."
  2. "We'll write an article for your newsletter in exchange for you writing an article for ours."
  3. "We'll offer coupons to your customers in exchange for you doing the same for ours."

If the exchanges aren't initially mutually beneficial, make it beneficial:

  • The weaker side offers additional stuff until the two sides agree to a mutually beneficial trade.

BAM.

Both sides immediately get access to untapped markets.

Collaborate.

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Posted on October 01

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