The Easy Breezy Business Strategy

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Summed up:

  • Fall in love with your purpose, not your idea.

Peep this example:

  1. Company X's purpose for being is to make people happy.
  2. They don't fall in love with Product XYZ.
  3. Product XYZ is nothing to them but a two dollar boar.
  4. If Product XYZ fails, they don't quit.
  5. Instead, they dump Product XYZ, and come up with other products to add to their array of offerings to make people happy.

By continually pursuing their mission of making people happy, they never fail.

Instead, they amplify their knowledge of making people happy, and increase their chances for success on their next launch.

BAM.

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Posted on September 18

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