How Kayne Got the World and Its Momma Talking About Him (for Free)

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Notes:

Felt terrible for Taylor when it happened, so definitely not condoning his actions; Taylor is awesome and a great innovator.

Kanye's team though (he's done this a few times already) probably knew him coming off as an ass would ultimately boost Taylor's appeal, which it did.

Results so far?

Several million hits for their respective music videos, resulting in an inevitable (drastic) jump in record sales for the two of them -- including Beyonce's.

(Marketing Rule ^1: Marketing is a numbers game)

Headline reports on CNN, Drudgereport, Fox News, ABC, The Today Show, virtually every FM station, etc, including the blogosphere, Myspace, and Twitter will draw them millions of more viewers.

Jump in sales and fans galore.

They're all smiling now.

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Posted on September 14

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