How Business Strategy Sucks You Up

Analysts scream:

• "XYZ Company is on the cusp of the hottest market ever!"
• "ABC Blue Chip will revolutionize the pharmaceutical industry!"
• "MNO Co.'s new breakthrough innovation will destroy competitors!"

Business gunners -- thinking companies with the best strategies -- win, so they start going on their little retreats and coming up with "breakthrough" strategic advantages to:

• "Win market share!"
• "Kill our competitors!"
• "Make a lot of money!"

Then they go out, expend filthy resources implementing their "strategies" -- only to see their efforts go to waste.

Companies don't win on strategy.

• Wells Fargo doesn't win on strategy.
• Geico doesn't win on strategy.
• Gillette doesn't win on strategy.
• Google doesn't win on strategy.

What are the "revolutionary strategies" that those companies adopt?

• Serve the customer better than anyone else can.

That's it.

Done.

Win.

How Focusing on Strategy Sucks You Up

Johnny The Executive Customer wants one thing:

• "Satisfy me."

Most companies do nothing but satisfy Johnny -- as their executives go on retreat thinking about the best strategic penetration into a new market to grow %$^^$ revenue.

That leaves them with a deteriorating client base, willing to part ways once a better vendor comes along.

Business is simple:

1. Satisfy people.
2. Don't ever stop satisfying people.
3. Repeat.

Yet, crazy folks make business seem as if we're battling the Galactic Empire with one-hand tied behind our butts, holding a toothpick, and a unicycle that has a flat $^^^$^ tire.

Business is simple.

Reach out.

Make good on your promises.

Execute.

Satisfy people.

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