Why Create a Sense of Urgency

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You're running your business, but you're experiencing problems-upon-$^@^-problems:

  • You can't get anything done
  • You constantly misses deadlines.
  • You never meet your quota.

Your business is gradually bursting.

What can you do?

When did you perform your best?

  • When did you write the bulk of your term papers?
  • When did you complete the chunk your presentations?
  • When did you finish most of your client projects?

Chances are:

  • You did most of your work toward the end of X's due date.
  • You didn't get much done beforehand.

That is:

  • Urgency drove you to kick X's ass.
  • Urgency drove you to rid distractions.
  • Urgency drove you to get X done in style.

If you're having trouble:

  • getting X done
  • meeting your quota
  • the yaddas

...create a sense of urgency:

  • Set a meeting with the client before you finish the client's demo.
  • Give away 20% of your earnings this quarter if you miss your quota.
  • Do Y before X, knowing that X is due tomorrow.
  • Cut your deadline in half. Then do it again. Then, again. (Then, again.)

Urgency helps people excel beyond their natural abilities:

  • like escaping from vicious captors
  • like saving kittens from disastrous fires
  • like demolishing five term papers in one day

The more urgency you incorporate into your business/employees/life, the more:

  • ASS = YOU KICK.

Done.

Urgency.

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Posted on March 31

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