Why You're Not Selling Anything

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  1. You go to a meeting.
  2. You get bad vibes.
  3. You don't follow-up.

Get this:

  • We humans psychologically underestimate the likelihood that someone will agree to our request.

Think of this:

  1. You go to a business park with Freddy.
  2. Freddy tells you to go in that one office in the corner, and pitch your product.
  3. You think: "No! They're going to say NO. They're going to reject me. It's a waste of time!"

So, you lose a prospect. You sell nothing. Your numbers suck.

You do it continuously:

  1. You don't send an email follow-up because you "think" Mr. Kelly will say NO.
  2. You don't reach out to Company XYZ because you "think" they won't need your services.
  3. You don't work on a presentation because you "think" you're too small for Firm ABC.

So, you continue doing whatever you're doing, and not focusing on the most important aspect of growing your business:

  • Reaching out.

You underestimate the power of asking.

You destroy your company's potential because you "think" XYZ won't need you.

The little sales secret of successful salespeople?

Just. Show. Up.

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Posted on December 20

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