Why Businesses Fail

Ignore how much suckity-suck-suck your business/industry/product/finances/etc. really are:

Fail.

We humans:

1. love praise
2. love good news
3. love happy talk

But, we hate:

1. harsh criticism
2. disastrous facts
3. negativity-up-the-heezy

So, we ignore the bad news.

We continue doing our usual thing:

• ...as our products horrifically suffer.
• ...as our cash flow quickly drains.
• ...as we wreak havoc on our projects.
• ...as we gradually drive away awesome people.
• ...as we steer ourselves toward bankruptcy.

If you want to stay and business and thrive:

1. Confront the viciously-big-bad suckity-sucks of your current situation.
2. Then, gradually demolish each and every one of them.

Examples to get you on your way:

• "How are our finances sucking?"
• "How is our industry sucking?"
• "How are our products sucking?"

Confront the bad. Freakishly. Constantly.

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