Your Biggest Competitor?

(Aside from yo-self! Hi-five!)

  • It's the 18-year-old kid disrupting your industry, but she doesn't know it yet.
  • It's the venture-backed team with millions gunning after your company's customers, but you don't know it yet.
  • It's the 2012 edition of your primary competitor looking to take over your territory, which will surprise and shock you.

Lady Gaga's biggest competition to attract the masses isn't Taylor Swift, but some unknown teenager training since she was 3 and about to blow up the charts.

Hidden Forces

Fighting known competition at this moment seems simple; yet, the constantly changing world gives us opponents hiding in the shadows looking to devour everything we're trying to achieve.

Fight the craziest, fiercest, competitors you can imagine -- since, likely, they're out there.

...but you just don't know it yet.

The Steps

  1. Imagine a big competitor that will destroy your future plans.
  2. Plan.
  3. Repeat forever.

Neurotically disrupt yo-self.

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Posted on March 04

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