How to Attract Streams of New Customers

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  1. Prospect once.
  2. Win project.
  3. Finish project.
  4. "No more work! Boo!"

What happens?

No more business happens.

You banked on a referral, but the client could find nobody for you.

  • You drain cash.
  • You hang on for survival.

The solution:

  1. Prospect every-freakish-day like tomorrow's not coming around for your shiny boo-tay.
  2. Then, nurture those prospects you find.

How Streams of Clients Come

Generating customers is like this:

  • You have a bag of popcorn.
  • You steadily grow the sucker.
  • And then Kabooooooooom! You start seeing a stream of customers explode into your laps.

That is:

  1. seed
  2. watch your business's potential grow with every new prospect formed
  3. POP!
  4. "Uh-oh. Here comes the @^^% herd of clients, y'all!"

How to Prospect

Everyday, try this:

  • Initiate a new relationship.
  • Seed somebody.
  • Give value to somebody new.

If at the end of your work day you haven't initiated a new prospect for your business:

  1. slap yo-self
  2. tell yo-self: "I will message/phone/email somebody new before I can sleep."

Your company's future becomes freakishexier with every new seed planted.

How to Nurture

Once you've initiated the prospecting, start nurturing that relationship by:

  • providing as much value to the prospect as you profitably can

Help the prospect live/eat/work better.

  • The more value you provide, the stronger you'll build the relationship.
  • (e.g., staying in contact every two weeks = good)

Hint: build your frickin' email newsletter list.

The result over time: The Herd.

Win. You.

Prospect daily. Nurture constantly.

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Posted on June 10

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