How Spending Cash Rocks

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Scenario: "Dude, we'll just charge it on our business platinum Visa cards. We be rollin. Yay!" You might be tempted to break out your credit cards or use other non-cash means to buy your shizzle this fabulous weekend. But when you do, you're likely overspending without realizing it. A study concluded how people's brain regions reacted to spending cash versus putting off payments until the future:

The results of this paper support an alternative perspective that views consumers as trading off the immediate pleasure of making a purchase against an immediate pain: The pain of forking out the money for the item. The results can explain the growing tendency of consumers to overspend when purchasing items with credit cards instead of cash, because consumers do not immediately pay for items charged to credit cards and the "pain" of the potential loss is minimized.

So before you break out your credit cards, think cash money. You'll save one mutha bundle. Before you go on some buying binge to support your fabulous lifestyle, tell your bad-self:

"Where's my cash money?"

 

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Posted on January 14

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