How To Get More Customers

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  • "I worked 986598 hours on my product today!"
  • "But people aren't buying!"
  • "WHY?"

You know what's crazy? Cows.

You know what's even more crazy?

People dismissing sales and marketing as low-rung tasks that only inferior people do, without realizing that multi-national winning billion-dollar companies invest freakish dollars into sales & marketing.

  • Bob spends 95% of his time building his product.
  • Bob spends 5% of his time marketing.

Bob thinks: "Why is my competitor getting more customers than ME? I have a better product!"

  • "I have a better product!"
  • "I have a better product!"
  • "I have a better product!"

So, Bob starts crying.

And, he goes to momma.

BUT MOMMA CANT HELP YOU NOW BOB

  • Investing more into selling and marketing your stuff can help! Woohoooooo!

How Google Invests in Sales & Marketing

  • "Google doesn't need sales and marketing!"
  • "They get customers through word-of-mouth!"
  • "If you build a great product, people will come!"

LOLOLOLOLOLOL @ that suck advice.

For every dollar Google spends on engineering, Google -- which owns the most visited site in the world and the most recognized Internet brand -- spends 70 cents on sales and marketing.

BADAM!

If the most well-known internet company spends $0.70 on sales & marketing for every $1 in engineering (the "doing"), what does that mean for your business?

Invest a good chunk of your resources (time + money) into marketing and selling your products/services.

Sweeeet rule of thumb to target:

  • Spend as much time marketing as you spend time doing.

WIN

Some marketing stuff to get you on your way:

  • Pitches.
  • Advertise.
  • PR.
  • Facebook, Twitter
  • SEO (Post online articles your target customers seek)
  • Publicity stunts.
  • Reach out to bloggers.
  • Help peeps for free to prove yourself, and get in doors.
  • Sponsorships.
  • The yaddas.

Market as much as you do.

HIGH FIVE

Market & Sell Like You Do

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Posted on January 05

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