Do you have an admission fee for your business experience?

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If you don't, you should. Here's why. Businesses are boring. They're stuck in a rut. Well, at least, most are anyway. "Here's your invoice. Pay promptly. Thanks. Bye." Blah. Remember when you were a little kid, and you went to a theme park? Fun. What about a park without the theme? You know, that park where you just bought tickets for each ride. No admission fee needed. How was it? Boring. Not fun. Most businesses are built like the latter: dull, boring companies. Blah! How do you improve your customer experience? Take a lesson from theme parks. Ka-billions of people like you pull out a chunk to go to theme parks. Why? "For the rides, of course." Nope. They go for the experience, but don't know it: subconciously, we rarely know what's persuading us. A great quote by Strategic Horizons's B. Joseph Pine II and James H. Gilmore: "Companies should think about what they would do differently if they charged admission." If your company charged an admission fee to interact with your business, what would you do differently?

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Posted on June 08

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