Beware of Most Business Blogs

It is to be expected, therefore, that today's most ardent advocates of creativity in business tend to be professional writers, consultants, professors, and often advertising agency executives. Not surprisingly, few of these people have any continuing day-to-day responsibility for the difficult task of implementing powerful new business ideas of a complex nature in the ordinary type of business organization. Few of them have ever had any responsibility for doing work in the conventional kind of complex operating organization. They are not really practicing businessmen in the usual sense. They are literary businessmen. They are the doctors who say, "Do as I say, not as I do," reminiscent of the classic injunction of the boxer's manager, "Get in there and fight. They can't hurt us." The fact that you can put a dozen inexperienced people into a room and conduct a brainstorming session that produces exciting new ideas shows how little relative importance ideas themselves actually have. Almost anybody with the intelligence of the average businessman can produce them, given a halfway decent environment and stimulus. The scarce people are those who have the know-how, energy, daring, and staying power to implement ideas.

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