Golden Rule to Increase Online Shopping Conversions

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The less time your customer can spend between "Add to Cart" and "Submit Order," the higher conversions you'll have. Too bad most online shopping stores forget this--and instead, require the user to fill out lengthy and unnecessary registration forms. Does the user really need to register to the site when you can get information from them after they complete the transaction? Probably not. Imagine your online checkout process as a checkout line at the Supermarket. If it takes too long for the customer to get from Point A to Point Z, you'll lose a hefty percentage of your transactions. The golden rule: the more you lessen the average user time between "Add to Cart" and "Submit Order" the happier both your bottom line and your customers will be.

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Posted on April 11

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