Business Information Can't Replace Business Knowledge

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We're seeing over a billion internet users getting on the World Wide Web. With that many users, comes a ridicoulous amount of business-related websites, and subsequently -- lots and lots of business information. But as we get more information, does it make our generation smarter than previous ones? Not quite. Says Laurence Prusak, a Distinguished Scholar-in-Residence at Babson College: you can't replace business information with accumulating business knowledge. "Information is a message, one-dimensional and bounded by its form: a document, an image, a speech, a genome, a recipe, a symphony score....Knowledge results from the assimilation and connecting of information through experience, most often through apprenticeship or mentoring." Business learning is fine; but if you don't do, it's useless.

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Posted on April 09

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