Imagination works: Imagine Your Business Success

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No, we're not trying to impart a rah-rah mantra here. Usually, motivational speeches like that don't work. What does work takes work on your part--not what we say to you. With that said, if you want to achieve something -- imagine yourself already in possession of it. If you want an expansion in your client base, imagine yourself already having it. If you want happier clients, imagine your business being heralded on the Wall Street Journal for client satisfaction. If you want to build the best practice in the world that serves employees, tack your company on the list of Fortune's Best Companies to work for. What about your customers? Let them imagine already experiencing the benefits of your product. Says Noah Goldstein of Influence at Work, "The implications for your business are clear. Asking potential customers to imagine themselves gaining the benefits of your goods or services can be an effective and ethical persuasion tool. However, this is likely to be the case only when the customers are likely to easily imagine such benefits." When we were kids, our parents told us to imagine the possibilities. We should've listened more closely.

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Posted on April 08

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